Businesses & Brands
Explore the businesses I have built myself or have been a part of building
Concept 2 Consumer
Concept 2 Consumer, founded by Cody Grandadam and Matt Pell, is a full-service product development and brand management firm dedicated to helping entrepreneurs bring exceptional consumer goods to market. Backed by years of entrepreneurial success and a proven track record with brands like Promier Products and Accubow, the company offers end-to-end services including market research, design, prototyping, sourcing, manufacturing, and distribution. With a mission to keep the entrepreneurial dream alive, Concept 2 Consumer combines deep industry expertise, strong B2B partnerships, and a commitment to excellence to transform ideas into market-ready products. Its goal is to empower innovators, build sustainable partnerships, and drive long-term success through innovation, integrity, and collaboration.
Accubow
Founded by Cody Grandadam and Matt Pell nearly a decade ago, AccuBow revolutionized the way archers train by introducing the world’s first fully adjustable archery training system. The idea originated when Matt shared his vision for an all-in-one device that could simulate real draw weight, build strength, and improve accuracy without the need for arrows or a range. Together with Cody’s product development expertise, they transformed that concept into the AccuBow, a durable, portable, and innovative training tool that quickly gained attention across the archery and outdoor industries.
Today, AccuBow continues to advance archery performance through constant innovation, integrating mobile app connectivity and augmented-reality training for hunters and sport archers alike. The company remains committed to empowering every archer—from beginners to professionals—to train anytime, anywhere with precision and purpose.
Ozcut Broadheads
Founded by Cody Grandadam and Matt Pell, Ozcut Broadheads was born from a shared passion for archery and the outdoors. As lifelong hunters, Cody and Matt sought to create a broadhead that delivered unmatched durability, accuracy, and reliability in the field. Frustrated by products that failed to meet their performance standards, they engineered Ozcut from the ground up—focusing on precision-machined, one-piece designs that deliver deep penetration and consistent results on every shot.
Driven by a love of hunting and innovation, Ozcut has become a trusted name among bowhunters worldwide. The company’s dedication to craftsmanship and continual improvement ensures that every broadhead embodies the toughness and dependability demanded by serious hunters. With Ozcut, performance isn’t just engineered—it’s earned through real-world experience and a commitment to excellence in every hunt.
